Carson Roell
AI-Native Builder · Marketing Operator
Toronto, ON (Eastern Time) · carson.roell@gmail.com ·
289-380-3049 · carsonr.ai/builder ·
case study ·
LinkedIn
Marketing-trained operator (BComm, Guelph) who ships production software with AI
coding agents — Claude Code daily; Claude API, MCP, and agent orchestration in
everything. Solo-built and operate 10+ live systems: SaaS products, a
working CRM, autonomous monitoring, and published MCP servers. I direct the agents that
write the code and own everything else: architecture, verification, deploys, billing, and
the funnel that sells it. Available now for full-time remote roles; open to contract.
Selected live systems — built solo, in production, operated daily
JARVIS — proactive life-OS PWA2026
- Natural-language capture → AI briefings → push nudges on cron; Neon Postgres cross-device sync; Google Calendar auto time-blocking. Next.js + Claude API.
Foreman — autonomous product-health system2026
- 3-hour heartbeat health-checks a portfolio of live apps (deploy rot, DB pauses, funnel metrics) → one-tap action cards pushed to phone; headless Claude pipeline runner with budget caps.
- Custom crawler: time-budgeted scans, parallel checking with a concurrency-safe domain limiter, tiered bot-retry strategy; monthly data study (~6,500 links / 50 sites) feeds a published index — product and marketing engine as one system.
AI Commerce Radar — AI audit funnel2026 · live
- Claude structured outputs grade listings on six dimensions and simulate buyer queries → shareable scored reports with dynamic OG cards, email capture, Stripe checkout.
- Zero-dependency Node service scores ~700 postings/day from three sources and auto-merges the best to a phone card. Role classifier validated against an 800-posting corpus — zero false positives — with a 10-case regression suite.
MCP servers & developer tooling2026 · npm
- Published SelfHeal (self-healing API proxy: retries, circuit breakers, observability), SiteHealth (zero-key website audit), LeadEnrich (waterfall enrichment).
Experience
Founder — Freedom Engineers (software studio)2025 – Present · Toronto
One-person studio: every system above, plus a production CRM running a real business
- Full lifecycle solo with agent leverage: research → build → deploy → operate → market. Stripe billing, security hardening (RLS, SSRF guards, rate limiting), analytics, monitoring.
- Built the Cut n’ Roell CRM (Next.js + Neon): quotes, invoicing, lead pipeline mined from municipal permit APIs (Toronto, Vaughan, Barrie, Muskoka).
Owner & Operator — Cut n’ Roell Painting2023 – Present · Muskoka/GTA, ON
- Built a painting business from zero: referral pipeline, quoting, scheduling, delivery; repeat-business rate high enough to run on referrals. Now managed through the CRM I built for it.
Sales Associate — SalesOptAI2025 · Aurora, ON
- Inbound/outbound lead engagement and product demos for AI-powered voice reception tools; CRM-driven outreach workflows.
Skills
Build
TypeScript/Node · Next.js (App Router) · React · Postgres (Neon, Supabase) · Python
AI in production
Claude Code (daily driver) · Claude API · structured outputs · MCP servers & clients · agent orchestration · prompt-injection hardening
Ship & operate
Vercel · Railway · VPS/systemd · Stripe · web push · cron/queues · PostHog · Umami
Marketing
SEO & content engines · funnel design · GA4 · HubSpot · outbound sequences · data-study PR
Education & certifications
BComm, Marketing Management — University of Guelph2018
Google Digital Marketing & E-Commerce (2024) · HubSpot Inbound Sales & Inbound Marketing (2025) · GA4 certification in progress